Buying an Apple headset may do the company some favors, but these days that’s small change compared to a recurring customer. Perhaps add-ons to Apple TV+, Apple Arcade, and Apple Music to bring a true virtual and/or augmented experience into the mix. I suspect we haven’t seen the last health-focused Apple service Fitness+ seems like just the beginning when health data could be integrated in so many other places in users’ lives: doctors’ offices, hospitals, and so on.Īnd though the most interesting part of Apple’s involvement in the metaverse might be its hardware and software, I can’t help but think that the company will want a service to go along with those. So what might Apple have up its sleeve that hits that sweet spot? Look no further than the above areas. It’s one way to keep Apple users in the ecosystem, not to mention constantly coming back for more. See a pattern here? That’s a holy trifecta for the company: you buy the hardware, which subsidizes the software development, and then pay a subscription fee for the service on top. Nothing shocking about that: look at the Apple Watch, watchOS, and Apple Fitness+ for a key example. Apple CEO Tim Cook said that the company sees a lot of potential in the metaverse, which he related to the companys current AR/VR endeavors, and added that the company is investing in the space. Because we think that that’s where the magic really happens and it brings out the best in Apple.” When asked about how the company picks its opportunities, Cook said that it likes to focus on “areas that are sort of at the intersection of hardware, software, and services. Of course, the biggest question for Apple is always which projects it decides to work on.
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